SAN DIEGO – Building on its reputation as a leading pet-friendly carpet cleaner,
Spot Shot® will participate in its first Hollywood movie launch for the upcoming comedy “Marley & Me,” which arrives in theaters everywhere December 25.
Through a promotional partnership with Twentieth Century Fox,
Spot Shot Instant Carpet Stain & Odor Eliminator, which recently introduced its non-toxic and certified biodegradable trigger products, will participate in key promotional elements for the movie’s release. Beginning
this month, consumers receive $5 off a “Marley & Me” movie pass with the purchase of any
Spot Shot product. The promotion will extend through to the launch of the “Marley & Me” DVD and the release of a limited edition of the best-selling book on which the movie is based. With
the purchase of any two
Spot Shot products beginning July 2009, consumers receive a complimentary copy of the latest edition of the “Marley & Me” book.
“
Spot Shot has been a favorite carpet care product of pet owners since its launch,” said Tim Lesmeister, Vice President of U.S. Marketing for the
WD-40 Company, makers of
Spot Shot. “Partnering with Twentieth Century Fox to promote a movie which is sure to be a hit with pet lovers is a great opportunity, and we look forward to being part of the campaign.”
The film, based on John Grogan’s best-selling book, tells the story of a family’s relationship with their loveable, rambunctious dog, and stars Owen Wilson and Jennifer Aniston.
For more information on
Spot Shot and the “Marley & Me” movie premier, visit SpotShot.com.
WD-40 Company, with headquarters in San Diego, is a global consumer products company dedicated to building brand equities that are first or second choice in their respective categories. The company will leverage and build the brand fortress of WD-40 Company by developing and acquiring brands that deliver a unique high value to end users and that can be distributed across multiple trade channels in one or more areas of the world. WD-40 Company produces multi-purpose lubricants, WD-40® and 3-IN-ONE®, the Lava® and Solvol® brands of heavy-duty hand cleaners, and household products 2000 Flushes®, X-14®, Carpet Fresh®, Spot Shot® and 1001®. WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $307.8 million in 2007. Additional information about WD-40 Company can be obtained online at www.wd40company.com.
