SPOT SHOT® INTRODUCES NEW LOOK
March 4, 2003
SAN DIEGO –
The new packaging delivers a clear and consistent marketing message aimed at attracting consumers and motivating them to buy.
"We redesigned the can to bring a fresh look to a reliable product," said Don Isley, group product director for
In focus groups, consumers overwhelmingly preferred the new can design, which will hit retail shelves in February and March.
The packaging will be supported by new point-of-purchase and merchandising vehicles, including a 30-count sidekick that is three trays high and a 30-count floorstand set in a blue base. The cartons have been changed from kraft corrugate
to white with a two-color process for on-shelf cartons. B-Way Corp. produces the cans and Universal Container & Packaging produces the corrugate packaging.
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