SAN DIEGO – Spot Shot is getting a new look. The packaging has been redesigned with a clean, modern and dynamic look created to increase product awareness of Spot Shot as the premier, national brand of aerosol instant carpet stain remover.
The new packaging delivers a clear and consistent marketing message aimed at attracting consumers and motivating them to buy.
"We redesigned the can to bring a fresh look to a reliable product," said Don Isley, group product director for WD-40 Company. "We consistently have been the leading brand in the category, and the new packaging will elevate awareness of the product’s efficacy."
In focus groups, consumers overwhelmingly preferred the new can design, which will hit retail shelves in February and March. Spot Shot is sold in most major grocery chains and mass retailers, including Target, Wal-Mart, K-Mart, Sam’s Club and Lowe’s.
The packaging will be supported by new point-of-purchase and merchandising vehicles, including a 30-count sidekick that is three trays high and a 30-count floorstand set in a blue base. The cartons have been changed from kraft corrugate to white with a two-color process for on-shelf cartons. B-Way Corp. produces the cans and Universal Container & Packaging produces the corrugate packaging.
WD-40 Company, with headquarters in San Diego, is a global consumer products company with brands that deliver above expectation performance at extremely good value to end users who buy in a variety of trade channels. WD-40 Company produces multi-purpose lubricants, WD-40® and 3-IN-ONE®, the Lava® and Solvol® brands of heavy-duty hand cleaners, and household products X-14®, 2000 Flushes®, Carpet Fresh® and Spot Shot®. WD-40 Company markets its products in more than 160 countries worldwide, and recorded worldwide sales of $216.8 million in fiscal year 2002.
Additional information about WD-40 Company may be obtained at www.wd40.com.