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January 4, 2010

Spot Shot, a leading carpet stain remover and odor eliminator is continuing its partnership with Sony Pictures Home Entertainment for the release of animated family film “Cloudy With a Chance of Meatballs” on Blu-ray TM and DVD.

From Jan. 5 through March 31, 2010, consumers will receive a free, full-size bottle of Spot Shot Instant Carpet Stain and Odor Eliminator with the purchase of any “Cloudy With a Chance of Meatballs” DVD or Blu-ray . The free product offer can be redeemed either in store or via mail-in rebate offered on the Spot Shot Web site. Additionally, all “Cloudy With a Chance of Meatballs” DVDs purchased through major retailers will contain a coupon for $1 off a future Spot Shot purchase.

Spot Shot’s line of aerosol and trigger products has been integrated into several components of the film’s promotion. The Sept. 12 Los Angeles premier of “Cloudy With a Chance of Meatballs” featured a Spot Shot branded food-toss game, with proceeds benefiting Feeding America – the nation's leading domestic hunger-relief charity, which provides food assistance to more than 25 million people facing hunger in the United States.

Spot Shot also partnered with Sony Pictures Entertainment at “Cloudy With a Chance of Meatballs” regional screenings in Charlotte, N.C., Paramus, N.J. and San Diego, Calif. Radio promotions on South Florida’s WWRM-FM, Northern New Jersey’s WHTZ-FM and Southwestern North Carolina’s WLYT-FM offered consumers the opportunity to win passes to a private screening, and a grand prize $1,500 American Express gift card to be used for grocery shopping as well as a year’s supply of Spot Shot products to clean up any food-related messes.

Spot Shot is a favorite product among parents who have small children often responsible for major messes in the home’s carpeted areas,” said Tim Lesmeister, vice president of U.S. marketing for the WD-40 Company, makers of Spot Shot. “Being involved with the promotion of this highly successful family film has provided us a great opportunity to connect with our consumers.”

“Cloudy With a Chance of Meatballs” is based on the well-known children’s book by the same title. The book tells the story of a town where food falls from the sky like rain. It features a voice cast including Bill Hader, Anna Faris, James Caan and Andy Samberg. To learn more about Spot Shot’s involvement with “Cloudy With a Chance of Meatballs,” please visit www.spotshot.com.

About WD-40 Company

WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high-value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets three multi-purpose maintenance product brands – WD-40®, 3-IN-ONE® and BLUE WORKSTM– and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.

WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $292 million in fiscal year 2009.

About Sony Pictures Home Entertainment

Sony Pictures Home Entertainment is a Sony Pictures Entertainment company. SPE is a division of Sony Corporation of America, a subsidiary of Tokyo-based Sony Corporation. SPE's global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 100 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com. For more info on Blu-ray DiscTM, visit www.sonypictures.com/bluray.


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