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September 8, 2009

Sony Pictures Animation’s Cloudy with a Chance of Meatballs, storming into theaters September 18, 2009, represents the ultimate in food fun and mayhem. At the film’s September 12 premiere in Los Angeles, celebrity guests will have the chance to join in the fun with some food-flinging fun of their own as Spot Shot , a leading carpet stain remover and odor eliminator, will participate in the promotion of the animated family film.

Through its partnership with Sony Pictures Animation, Spot Shot’s aerosol and non-toxic trigger products will be integrated into several areas of the movie’s promotion, including its premiere, theatrical release, and launch to DVD. The premiere will feature a Spot Shot/Cloudy With A Chance Of Meatballs food toss game benefiting Feeding America – the nation's leading domestic hunger-relief charity, which provides food assistance to more than 25 million people facing hunger in the United States. Using soft-play food toys, celebrity guests stopping by the red-carpet booth will toss the faux food onto color-coded targets representing various dollar amounts to be donated to Feeding America. The Spot Shot Cleanup Crew, uniformed in white Spot Shot lab coats, will be on hand to take care of any “messes.” The Spot Shot/Cloudy with a Chance of Meatballs game will be also on-site for several screenings to raise additional funds for the charity during the week of Sept. 14.

Spot Shot will also take part in Sony’s promotional efforts around “Cloudy With A Chance Of Meatballs” regional screenings in Charlotte, Northern New Jersey and Tampa. Radio promotions in each market, set to take place in early September, will provide consumers with the opportunity to win passes to a private screening, a grand prize $1,500 American Express gift card to be used for grocery shopping, as well as a year’s supply of Spot Shot products to clean up any food-related messes.

Providing additional support for the theatrical release, consumers who purchase any Spot Shot product beginning Sept. 13, 2009 are eligible to receive one free movie ticket to see Cloudy with a Chance Of Meatballs. Spot Shot will also help with the promotion of the movie’s release to DVD, providing consumers with a free bottle of Spot Shot when they purchase Cloudy with a Chance Of Meatballs on DVD. DVDs purchased through major retailers will also include a $1 off coupon for a future Spot Shot purchase.

“Tough on carpet stains and safe around children and pets, Spot Shot has long been a staple in homes where kids frequently create major food messes on carpeted areas,” said Tim Lesmeister, vice president of U.S. marketing for the WD-40 Company, makers of Spot Shot. “Partnering with Sony Studios to promote ‘Cloudy With A Chance Of Meatballs,’ which is sure to be a hit with parents and kids, is a great opportunity for us.”

In 2009, Columbia Pictures' and Sony Pictures Animation's Cloudy with a Chance of Meatballs will be the most delicious event since macaroni met cheese. Inspired by the beloved children's book, the film focuses on a town where food falls from the sky like rain. The film is directed by Phil Lord & Christopher Miller. The screenplay is by Phil Lord & Christopher Miller based on the book by Judi Barrett and illustrated by Ron Barrett. Pam Marsden is the producer.

To learn more about Spot Shot’s involvement with “Cloudy With A Chance Of Meatballs,” please visit www.spotshot.com. For more information on Feeding America, please visit www.feedingamerica.org.

About WD-40 Company
WD-40 Company, with headquarters in San Diego, is a global consumer product company dedicated to delivering unique, high value and easy-to-use solutions for a wide variety of maintenance needs of "doer" and "on-the-job" users by leveraging and building the brand fortress of the company. The company markets two multi-purpose maintenance product brands, WD-40®, and 3-IN-ONE® and eight homecare and cleaning product brands: X-14® hard surface cleaners and automatic toilet bowl cleaners, 2000 Flushes® automatic toilet bowl cleaners, Carpet Fresh® and No Vac® rug and room deodorizers, Spot Shot® aerosol and liquid carpet stain removers, 1001® carpet, household cleaners and rug and room deodorizers, and Lava® and Solvol® heavy-duty hand cleaners.

WD-40 Company markets its products in more than 160 countries worldwide and recorded sales of $317.1 million in fiscal year 2008.

About Feeding America
Feeding America — The Nation's Food Bank Network — is the largest charitable domestic hunger-relief organization in the United States. Through its network of more than 200 member food banks, Feeding America annually provides assistance to more than 25 million people in need, including more than 9 million children and nearly 3 million seniors in all 50 states, the District of Columbia and Puerto Rico. Each year, Feeding America secures and distributes more than 2 billion pounds of food and grocery products to support feeding programs at approximately 50,000 local charitable agencies, including food pantries, soup kitchens, emergency shelters, after-school programs and Kids Cafes. To learn more, please visit www.feedingamerica.org.

About Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of filmed entertainment in more than 100 countries. Sony Pictures Entertainment can be found on the World Wide Web at www.sonypictures.com.

About Sony Pictures Animation
Sony Pictures Animation exemplifies the next generation of CGI storytelling to produce a variety of animated entertainment for audiences around the world. Sony Pictures Animation is developing a full slate of films including the mouth-watering 3D comedy Cloudy with a Chance of Meatballs now in production for a September 2009 release, in pre-production on Hotel Transylvania and in pre-production in association with Columbia Pictures on The Smurfs Movie. In 2007, Surf’s Up, was nominated for an Academy Award® for Best Animated Feature and won two Annie Awards. The company’s first film, Open Season, was a box office success and the #2 DVD title of the year for Sony Pictures Home Entertainment. Its sequel, Open Season 2, released in 2009, was an international family hit. Sony Pictures Animation is an operating unit of Sony Pictures Digital Productions.

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